Magnum Utopia
Year of production
2024
Category
Commercial
Spice Vision delivered extensive visual effects for Magnum Utopia, a visually rich commercial crafted in collaboration with BaconX. The film brings a surreal daydream of free-fall flight to life, combining dynamic live-action plates with fully photoreal CG environments that blend an urban cityscape with dreamy cloud layers.
Our team handled a range of VFX tasks throughout the spot: designing seamless set extensions for city and street scenes, replacing practical ice creams with polished CG ice creams for consistent hero product shots, and delivering a large body of skydiving sequences. For these aerial scenes, talent was shot on bluescreen, performing flight choreography, then composited into panoramic skies and detailed clouds hovering above the city.
Each shot was crafted to maintain realism and an elevated sense of wonder, ensuring the visuals stayed cinematic, immersive, and true to Magnum’s premium storytelling.
Case Study
Spice Vision collaborated with BaconX to craft the dreamy visuals for Magnum’s Utopia campaign—a commercial that transforms an everyday indulgence into an imaginative journey through the clouds. Our team handled a broad range of visual effects, from building detailed cityscapes to creating dynamic cloudscapes and seamless product replacements. The result is a vibrant, cinematic piece that blends realism with a touch of fantasy, perfectly reflecting Magnum’s brand promise of indulgence taken to new heights.
The project was guided by concept art provided by the client, which shaped the overall look and tone of the visuals. From the beginning, our focus was on staying true to the original vision. The final shots closely matched the approved artwork in both mood and composition, helping maintain consistency throughout the campaign. This alignment made the creative process smooth and allowed for faster approvals during production.
concept 1
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Creating realistic clouds was a key part of the visual storytelling. We invested time into R&D and look development to achieve the right balance between realism and style. The clouds were designed to feel immersive and dynamic—supporting the sense of movement and depth throughout the skydiving shots. Multiple versions were explored and refined to match the lighting, scale, and softness seen in real cloud formations, helping the final visuals feel grounded and cinematic.
realistic cloud look development
Skydiving & Clouds
One of the campaign’s standout sequences features talent appearing to skydive effortlessly through towering clouds above a sprawling city. Performers were filmed on bluescreen to capture realistic motion and interaction. Our team integrated these plates into fully CG cloudscapes, layering multiple passes of volumetric clouds to create depth and dynamic light play. We also assembled aerial city views beneath the clouds, adding scale and realism. The result is a series of visually rich shots that blend photoreal VFX with the commercial’s playful, dreamlike energy.
Ice Cream Replacement
Maintaining the perfect hero product was essential for Magnum’s premium look. We replaced practical ice creams with high-quality CG ice creams, ensuring precise shape, texture, and mouthwatering detail under varying lighting conditions and camera moves. This approach guaranteed consistency and allowed for flexibility during post-production, so every close-up of the product looked flawless and appetizing.
Set Extensions & Environments
To enrich the live-action plates, we created extensive digital set extensions, expanding city streets and skyline views to feel larger and more immersive. Urban environments were enhanced with additional architectural details, distant city layers, and atmospheric depth, ensuring smooth transitions between practical shots and fully CG skies. This work supported the commercial’s fluid movement from grounded city scenes to the dreamlike heights of the sky.