Year of production
2024
Category
Commercial
Spice Vision partnered with Bipolar Studio to help bring Lockheed Martin’s Innovation campaign to life—a cinematic statement highlighting the company’s role as a driving force in future technologies. More than a defense leader, Lockheed Martin is positioned as an innovator shaping the frontiers of aviation, AI, and advanced systems.We led the creative direction and oversaw the full production and post-production process. Filmed on an LED stage, the project combined high-end visuals with real-time environments to deliver a sleek, future-facing aesthetic.All shots were delivered to the highest industry standard, aligning with the campaign’s mission to showcase Lockheed Martin as a true force in technological innovation.
Spice Vision was brought on as a key creative and technical partner in the execution of Lockheed Martin – Innovation film, a forward-thinking campaign film produced in collaboration with Bipolar Studio. We led the visual effects effort from start to finish—overseeing on-set VFX supervision, guiding a team of artists through post-production, and utilizing LED stage technology to shoot live-action elements in real-time environments. The result was a seamless integration of cutting-edge virtual production with cinematic storytelling.
A major portion of the campaign was filmed using LED stage technology, allowing for real-time visual integration and enhanced production flexibility. Spice Vision supervised and executed the capture of live-action talent and plates on stage, ensuring lighting, parallax, and reflections aligned naturally with the digital backdrops. This approach provided a cohesive blend between physical and virtual elements, streamlining the creative process from set to post.
Lockheed Martin’s vision for futuristic design and collaboration through VR was brought to life with bespoke holographic interfaces and 3D visualizations. We led the team in developing and animating custom holograms that represented advanced vehicle schematics, UI systems, and digital workflows—visually communicating how Lockheed Martin leverages immersive technologies to design and engineer next-generation aerospace systems.
To expand the scale and scope of the campaign’s visual world, we designed and created a range of high-fidelity environments and digital set extensions. From sophisticated laboratories to atmospheric skies and remote landscapes, these environments were carefully crafted to support both narrative and brand identity, enhancing production value while maintaining realism and cohesion across all shots.
One of the key technologies featured in the campaign was Lockheed Martin’s AI-powered mesh system used to analyze complex scenarios such as natural disasters. We developed the look and animation of the mesh—crafting a visual language that was both technically sophisticated and visually intuitive, helping convey the intelligence and adaptability of Lockheed’s data-driven systems.
Spice Vision helped bring several of Lockheed Martin’s most iconic and advanced vehicles to life, including the F-35 fighter jet, X-59 supersonic aircraft, and the LM-400 satellite. Our team was responsible for look development, integration, and final rendering of these assets within both live-action and CG environments—ensuring they felt authentic, precise, and true to Lockheed Martin’s engineering legacy.
